Demand Generation & Paid Acquisition
Google, LinkedIn, and Meta campaigns engineered for SQLs and pipeline — not clicks.
The problem
Where most teams get stuck
Most B2B paid programs optimize to MQL volume, then quietly fail at every gate downstream. CTRs and CPLs look fine; opportunities don't close. The agency blames sales, sales blames the leads, and finance kills the budget by Q3.
Our approach
How FortiusTech runs it
We treat paid as a pipeline channel, not a traffic channel. Every campaign is wired to your CRM, scored against SQL and opportunity creation, and rebuilt around the keywords, audiences, and creative angles your sales team actually closes from.
What's included
Everything a senior team would build in-house — without the 18-month hiring cycle.
- Full-funnel paid strategy across Google, LinkedIn, Meta, and Reddit
- Conversion API and offline conversion tracking into HubSpot or Salesforce
- Creative production for static, motion, and dark social formats
- Landing page system built for variant testing without dev cycles
- Weekly experimentation cadence with named hypotheses and budgets
- Pipeline-attributed reporting your CFO and VP Sales both agree with
Recent result
qualified pipeline in 6 months — delivered for a client running this exact program with the FortiusTech team.
FAQ
Questions we get from revenue leaders.
We typically engage at €25k+ in monthly media spend. Below that, channel diversification doesn't generate enough signal to optimize against pipeline.
Yes. We wire conversion APIs and offline conversions back into Salesforce or HubSpot on day one. Without closed-loop data, every campaign is a guess.
Tracking and structural fixes ship in weeks one through three. Pipeline lift is typically observable by week six, with compounding gains through month four onward.
Both. We have an in-house production pod and also embed with your brand team. Either way, creative iterates weekly against pipeline performance.
Related services
Technical and bottom-funnel content that ranks, converts, and shortens evaluation cycles.
Account-based programs targeting your ICP, from list build through closed-won deals.
Onboarding, nurture, and reactivation flows that move accounts from signup to expansion.