ABM for MSPs & Enterprise SaaS
Account-based programs targeting your ICP, from list build through closed-won deals.
The problem
Where most teams get stuck
Most ABM is just LinkedIn ads pointed at a list. Real account-based motion requires sales coordination, sequencing across five-plus touchpoints, and an attribution model that doesn't pretend the last click sourced the deal.
Our approach
How FortiusTech runs it
ABM only works when sales, marketing, and ops run the same play. We build the target account list with your AEs, orchestrate touches across LinkedIn, email, paid, and direct mail, and score account engagement straight into your CRM.
What's included
Everything a senior team would build in-house — without the 18-month hiring cycle.
- ICP definition, named-account list build, and tier scoring
- 1:1 and 1:few account research and personalization at scale
- LinkedIn, paid, email, and direct mail orchestration
- Sales play enablement and outbound sequence design
- Account engagement scoring and intent-data integration (6sense, Bombora)
- Pipeline reporting by account, by tier, by stage
Recent result
new MRR in 12 months — delivered for a client running this exact program with the FortiusTech team.
FAQ
Questions we get from revenue leaders.
Tier 1: 25–100 accounts for 1:1 motion. Tier 2: 200–500 accounts for 1:few. Tier 3: programmatic up to 2,500 accounts. We help you build the segmentation.
Helpful, not required. We can run effective ABM with LinkedIn data, Clearbit, and your CRM. Intent platforms accelerate the program once volume justifies them.
ABM creates the air cover and warm context that makes SDR sequences land. We build the program; you can run SDRs in-house or with a partner.
Related services
Google, LinkedIn, and Meta campaigns engineered for SQLs and pipeline — not clicks.
Technical and bottom-funnel content that ranks, converts, and shortens evaluation cycles.
Onboarding, nurture, and reactivation flows that move accounts from signup to expansion.