Marketing Analytics & Attribution
Multi-touch attribution and reporting your finance and sales leaders both trust.
The problem
Where most teams get stuck
We rebuild attribution from first principles — pipeline-sourced, pipeline-influenced, and self-reported — so the entire revenue org reads the same numbers. No more last-click theatrics.
Our approach
How FortiusTech runs it
We rebuild attribution from first principles — pipeline-sourced, pipeline-influenced, and self-reported — so the entire revenue org reads the same numbers. No more last-click theatrics.
What's included
Everything a senior team would build in-house — without the 18-month hiring cycle.
- Pipeline attribution model design (multi-touch, MTA, MMM-lite)
- Warehouse-native reporting on BigQuery, Snowflake, or Postgres
- Looker, Mode, or Hex dashboards for marketing, sales, and finance
- Self-reported attribution and survey infrastructure
- Channel ROI, CAC, payback, and LTV reporting cadence
Recent result
source of truth across GTM — delivered for a client running this exact program with the FortiusTech team.
Related services
Google, LinkedIn, and Meta campaigns engineered for SQLs and pipeline — not clicks.
Technical and bottom-funnel content that ranks, converts, and shortens evaluation cycles.
Account-based programs targeting your ICP, from list build through closed-won deals.