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SaaSSeries A B2B workflow automation platform
Building a repeatable acquisition engine ahead of Series B
Replaced founder-led growth with a measurable acquisition system. Pipeline up 184%, CAC down 38%, payback under six months.
Client overview
A Series A SaaS company with strong product-market fit but unpredictable, founder-led growth needed a repeatable acquisition engine before their next raise.
The challenge
Growth depended almost entirely on the founders' network and inbound from a single content channel. CAC was rising, attribution was nonexistent, and the board wanted a predictable pipeline ahead of Series B.
The strategy
- 01Isolate paid CAC by channel to see what was actually working
- 02Rebuild the trial funnel around a defined activation metric
- 03Launch a bottom-funnel SEO program targeting comparison and alternatives keywords
- 04Concentrate paid acquisition on the two channels showing positive payback rather than spread thin
The execution
- Rebuilt landing pages and trial onboarding around the activation moment
- Deployed full conversion tracking and self-reported attribution end-to-end
- Launched LinkedIn and Google Search campaigns scoped to high-intent segments
- Shipped 18 bottom-funnel content pages — comparison, alternatives, and use-case — over the engagement
The results
+0%
qualified pipeline
0%
blended CAC
0%
trial-to-paid conversion
<0mo
CAC payback period
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